Best Practice
Digital Trade Shows

HARMAN's virtual trade fair presence during the CES, for example, as a supporting multiplier of the physical trade fair stands on site.

A virtual twin was created which, following the actual accreditation processes and attendance periods, was able to expand the trade fair program and its content to a much larger target group.

Maximise your audience.
Keep the suspense.

The metaverse already exists. Virtual shows and exhibitions, but also virtual POS are on the rise. The advantages are apparent. Elaborate event-related development processes, especially in the context of an event presence, literally cry out for a multiplier in order to significantly optimize the cost/benefit ratios. The integration of secondary and tertiary core target groups within a location-independent virtual presence simulation results in far-reaching synergy effects.

However, the most important thing is the underlying strategy, including a detailed customer journey from accreditation to follow-up.

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