Who would have thought a few years ago that such simple requirements as efficiency and cost-benefit ratios would so excite and irritate the advertising universe? But that excitement bred few meaningful consequences.

For GROW, however, it was both the moment of birth and a perfect breeding ground at the same time.

With strong expertise in international brand management and a deep knowledge of different sales structures, we are not only able to create meaningful links between all relevant communication channels. We also forge intelligent synergies between your communications objectives.

Smooth work-flow combined with a broad spectrum of services and an experience of markets that stretch far beyond Europe's borders. These competencies add up to a unique resource for our clients.

The result? Structurally optimized communications that achieve significantly enhanced efficiencies.

Since our inception in 2001, we have successfully established ourselves in the market and today support our clients both in Germany and far beyond the borders of Europe. As an owner-led advertising agency, we tackle the apparent opposition between efficient customer proximity and inter-disciplinary know-how – in all areas of communications, marketing and sales.

We understand the needs of global brands and businesses. Our day-to-day work means operating efficiently and in line with the demands of the market. We create a balance between market-specific features and potential cross-market synergies, to help our customers operate more successfully and powerfully.

We think in an unusually sales-focused way, and can draw on a proven range of market entry and brand development techniques.

But all our technical and strategic skills do nothing to blunt our creativity. Rather, they act as the yardstick to measure each of the creative strategies that leave our agency every day. For us, brand values are a constant basis for each communication activity and can never be neglected; even against the background of short-term sales targets.

Wer hätte noch vor einigen Jahren gedacht, daß solch simple Anforderungen wie Effizienz und Kosten-Nutzen-Relation die Werbelandschaft derart irritieren würde? Inhaltliche Konsequenzen daraus zogen allerdings nur wenige.

Für GROW war es Geburtsstunde und perfekter Nährboden zugleich.

Mit ausgeprägtem Know-How in der internationalen Markenführung und tiefgehender Kenntnis unterschiedlichster Vertriebsstrukturen schaffen wir nicht nur sinvolle Verknüpfungen aller relevanten Kommunikationskanäle, sondern realisieren darüber hinaus intelligente Synergien zwischen Ihren Kommunikationszielen.

Schlanker Workflow kombiniert mit breitem Service-Repertoire und einer Markterfahrung, weit über die Grenzen Europas hinaus, machen uns einzigartig für unsere Kunden.

Das Ergebnis: strukturell optimierte Kommunikation mit deutlicher Effiziensteigerung.

360° Marketing? Sounds like a dizzying spin. Not with us. To ensure that your communications do not disappear in a whirl of cross-media acrobatics, we give you a strong and unifying direction. The idea comes before anything else.

To exist simultaneously in all communication channels and to fully exploit media-specific advantages, the idea must be sustainable.

The idea needs to enable synergies, allowing cross-media to unlock its real advantage: efficiency through multiplication.

But ultimately, it is much, much simpler – measure us by the degree of your success.

Quality. Creativity. Ambition? This is the standard.

It lies in the nature of advertising that an extraordinary solution can only be achieved by an extraordinary and interdisciplinary team.

In a comfortable environment you will be substantially involved with the development and implementation of highly innovative solutions for well-known customers. We provide you with the possibility of accepting responsibility and growing with us to an extremely high standard.

We expect more. Therefore, we also offer more. Because who develops us, we also develop them. Passion and brave hearts are what drive and make us simultaneously to one of the most successful small agencies in Germany.

This is how we are. And what are you like?

jobs@growoffice.com

DB Central

Fiat Group

Haniel

Harman Becker Automotive Systems GmbH
Product launch of BECKER Traffic Assist

The task here was to introduce specialized trade outlets to the new BECKER Traffic Assist product, with innovative traffic functionality featuring the so-called "Traffic Patterns".

For the first time, this new system included time-of-day and weekday-specific information in the route calculation function.

The main focus of the communication was on point-of-sale materials for sector-specific and general retail outlets.

Henkel

Mercedes-Benz, Daimler AG
Pan-European Consumer Campaign for NAVTEQ Navigable Map Updates

The benefits of a navigation system are clear. But how many users really understand the need for regular updating of software and digital maps?

This cross-media campaign put this issue clearly into focus while creating the necessary argumentative bridge between investment cost and product benefits.

The aim of the campaign was to strengthen the periodic sale of navigation updates via the involvement of the National Sales Organization.

Efficient sales communication between Push and Pull.

NAVTEQ
Trade shows, conventions and event concepts

NAVTEQ is the world's leading map manufacturer and we support the company in numerous consumer and trade shows around the world. Whether CeBIT, IAA or the Mobile World Congress – the focus is always on creating relevant and eye-catching communications interfaces for the target audience.

Between the first "save the date" campaign and the follow-up of contacts generated, everything was supported by a clear and impactful message. When it comes to accurately conveying the most complex content within the typically over-hyped and intense trade show environment – that is when our work becomes really exciting to us.

RAS / Honda Aircraft Company, Inc.
Product launch for HondaJet, Central Europe

HondaJet launched a new era in Honda's history. With the introduction of HondaJet, Honda expanded its already broad product portfolio. At the same time, the company also introduced a stunning highlight into the aviation sector: compelling design, innovative technology and the most sophisticated engineering characterize this new class of light jets.

We were given the opportunity to support the launch of this unique product within Central Europe, through both advertising and other communications.

Sal. Oppenheim jr. & Cie. KGaA
Marketing communications for high-quality financial products

Sal. Oppenheim Jr. & Co. is a traditional bank, which offers its customers a broad product portfolio that includes both asset management and investment banking. Within the banking industry, the name of Sal. Oppenheim has a special place, with a reputation for offering its customers partnership, loyalty and discretion.

In the development of a wide range of sales communication tools, it was crucial to both represent and to support these values. Communication at the most demanding level.

Toyota Motor Europe
Pan-European Consumer Campaign for NAVTEQ Navigable Map Updates

Vehicle navigation is inexorably expanding its target audience. From its former position as a special interest or luxury accessory item, navigation has now become an intrinsic part of the driving experience. To be without it is almost unthinkable.

A consumer campaign for the Western and Eastern European markets was created in collaboration between system manufacturers, card suppliers and automobile manufacturers. The aim was to raise awareness of the desirability of map updates among the target audience.

In addition to the benefits that consumers are already aware of, it was necessary to convey the specific added value benefits of accessing the very latest routing information.

Umweltkontor

VOLVO Car Corporation
Pan-European MapCare Announcement Campaign

The aim of this campaign was to communicate the launch of a new VOLVO service and to strongly and transparently position it in the market. The main challenge lay in the complexity of the product.

The communication activities included the preparation, information, training and support of the existing dealer network, as well as handling direct consumer response – within Volvo and at the point of sale.

All activities were coded using a strong key visual. This was done to fully exploit cross-communications synergy potentials, to guarantee clear product differentiation and to generate high recognition levels.

Another successful example of the market-oriented implementation of a product that required detailed explanation.

Warner Bros. Entertainment Inc.
Cinema release of "Berlin am Meer" ("Berlin-by-the-Sea")

"Berlin-by-the-Sea" is a successful German movie by Wolfgang Eißler, featuring Anna Brüggemann, Robert Stadlober and Jana Pallaske in the leading roles.

The distribution and accompanying communications campaign were controlled by Warner Bros. Entertainment Inc. We were given the exciting task of creating the advertising that accompanied the film launch.

GROW GmbH & Co. KG Kaistr. 4a 40221 Düsseldorf Germany T +49 (0) 211 239406 - 0 F +49 (0) 211 239406 - 29 info@growoffice.com

GROW Beteiligungs GmbH Kaistr. 4a 40221 Düsseldorf Germany T +49 (0) 211 239406 - 0 F +49 (0) 211 239406 - 29

 

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GROW GmbH & Co. KG Kaistr. 4a 40221 Düsseldorf Germany T +49 (0) 211 239406 - 0 F +49 (0) 211 239406 - 29 info@growoffice.com

Düsseldorf County Court HRA 15043 Registered tax number: 105/5907/1175 VAT registration no. DE215346692 Personally liable partner GROW Beteiligungs GmbH Düsseldorf County Court HRB 48482 Managing Partner Olaf Peisen Stadtsparkasse Düsseldorf Sort code: 300 501 10 Account number: 101 816 59 SWIFT-BIC dussdedd IBAN DE52300501100010181659

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